Marketing

Marketing

The Bachelor of Science in Marketing program of Life University is to provide graduates with:

Objective 1:   Comprehensive detailed knowledge and understanding of the essential concepts underpinning the core functioning of enterprises.

Objective 2:   Precise knowledge of the main concepts and analytical tools used in business-related decisions, the ethical issues which confront contemporary businesses, and society, culture, and skills relevant to civic engagement.

Objective 3:   Abilities to critically analyze market conditions through the use of reliable and relevant research evidence to assist in the solution of organizational problems.

Objective 4:   Abilities to effectively communicate with all stakeholders.

Objective 5:   Responsibilities to the institution where they work, community, and society with awareness of professional ethics.

Credits

30

Time to Complete

1 year

Detail

Foundation Year
First Semester Second Semester
Course Code Subject Credits Hours Course Code Subject Credits Hours
THE1100 Religious Study I 3 48 LAW1201 Public Administration 3 48
KHL1101 Cambodian History 3 48 ECO1201 Principles of Economics 3 48
MAT1101 Mathematics 3 48 CSC1201 Computer Administration 3 48
ENG1101 Core English I 3 48 ENG1202 Core English II 3 48
MGT1101 Business and Management Concept I 3 48 MGT1201 Business and Management Concept II 3 48
Total 15 240 Total 15 240
Total Credits for Foundation Year: 30 Credits= 480 Hours
Second Year
First Semester Second Semester
Course Code Subject Credits Hours Course Code Subject Credits Hours
MAT2101 Business Statistics 3 48 MGT2201 Human Resource Management 3 48
ECO2104 Intermediate Economics 3 48 ACC2201 Computerized Accounting 3 48
ACC2101 Principles of Accounting I 3 48 ACC2202 Principles of Accounting II 3 48
LAW2101 Cambodian Business and Company Law 3 48 MKT2201 Marketing Management 3 48
MGT2201 Office Management 2 32 BUS2202 Business Communication Skills 2 32
THE2101 Introduction to Christianity I 1 16 THE2201 Introduction to Christianity II 1 16
Total 15 240 Total 15 240
Total Credits for Second Year: 30 Credits = 480 Hours
Third Year
First Semester Second Semester
Course Code Subject Credits Hours Course Code Subject Credits Hours
ACC3101 Cost Accounting I 3 48 MGT3201 Strategic Management 3 48
MKT3101 Consumer Behavior 3 48 ACC3203 Managerial Accounting 3 48
MKT3102 Marketing for Services 3 48 LAW3201 Cambodian Taxation and Practice 3 48
MKT3103 Global marketing 3 48 MGT3202 Organizational Behavior 3 48
ELE3103 Elective 3 48 MKT3201 Marketing Research 3 48
Total 15 240 Total 15 240
Total Credits for Third Year: 30 Credits = 480 Hours
Fourth Year
First Semester Second Semester
Course Code Subject Credits Hours Course Code Subject Credits Hours
MGT4101 Operation Management 3 48 Option I
MKT4101 Brand Management 3 48 MGT4201 Management in Practices* 3 48
RES4101 Research Methodology 3 48 ACC4201 Accounting in Practices* 3 48
MGT4102 Cross-cultural Management 3 48 SEM42014203 Seminar* 3 48
MGT4103 Leadership and Business Ethics 3 48 INT4201 Internship 6 300
Total 15 240 Total 15 444
Option II
THES4201 Thesis 9 144
INT4201 Internship 6 300
Total 15 444
Note: *represents the course to be chosen for the exit exam.
Total Credits for Fourth Year: 30 Credits = 684 Hours for Each Option
*Grand Total Credits for 4 Years Program = 120 Credits = 2124 Hours for Each Option

General Studies

  • Anthropology (ANTH)
  • Archaeology (ARCHY)
  • Biological Anthropology (BIO A)
  • Art (ART)
  • Art History (ART H)
  • Design (DESIGN)

Intermediate