The Associate of Science in Sports Management & Coaching program of Life University is to provide graduates with:

 Objective 1:  The development of competencies in these areas is designed to emphasize the importance of academic training of competent professionals who will soon be leaders “in the field” of the sport industry. Comprehensive detailed knowledge and understanding of the essential concepts underpinning the sports as business and combine the opportunity to improve coaching skills, lead and manage sports teams, facilities, stadium and sports events management, public recreation and park systems, professional sports organizations, and community-based amateur athletic programs, core functioning of enterprises, accounting, business and sports law, economics, sports finance, management and organizational behavior, and marketing & Media.

Objective 2:  Abilities to critically analyze sports business conditions through the use of reliable and relevant research evidence to assist in the solution of organizational problems.

 Objective 3:  Abilities to effectively communicate with all stakeholders.

Objective 4:  Responsibilities to the institution where they work, community, and society with awareness of professional ethics.